Freelance Marketing Consultant
September 2024 – March 2025
The Trading Route is the city’s first lagerhouse, a collaboration between Manchester Union Brewery and Wandering Palate, specialising in Cold Beer and Hot Chicken. In a freelance capacity, I helped them build the brand and launch the venue.
thetradingroute.co.uk
Key Responsibilities
- Building out of branding, including development of key taglines, copy (Peddlers of Poultry, Pints, and Provisions et al), and tone of voice.
- Development of launch strategy, with the ethos of maximum impact for minimal spend, while building a marketing database the company would own.
- Instigating and initially managing the CRM platform (Airship), including the building of email templates, and creation of welcome journeys.
- Responsible for initial press campaign, including writing of releases and liaising with journalists.
- Management of launch night, including working with influencers to ensure coverage both from macro and micro accounts.
- Social spend campaign build and management.
